Found us on your tag?

Hello, you.

If there’s a Sweet & Sinful label in your sweater, welcome. Our label has been on store shelves for years, so plenty of these knits are already out in the world: in closets, at the back of drawers, on resale racks. This page is for you.

Is it ours?

Look for Sweet & Sinful on the woven label at the neck. The label has had more than one look over the years, so an older piece from a store may carry an earlier version than the one below. If the name is on the tag, it’s family.

Caring for it

The care label sewn into your piece comes first: it names the exact fibres and how to wash that knit. For everything else, washing, drying, de-pilling and storing, our care guide keeps it short.

Read the knit care guide

Where it’s from

Sweet & Sinful is a knitwear label: soft sweaters and cardigans, each with one detail that makes it a little less innocent. For years you could only find it in stores. Now it has a home of its own: the whole line in one place, and a list for first taste of what’s next.

See the line Our story

Tell us about yours

Where did you find it, and where has it been? We love hearing it.

Write to us